AI-Driven Product Development for Beauty, Personal Care and Wellness Brands

Hexis Lab helps brands develop science-led formulations, validate ingredients, strengthen claims and accelerate product innovation, combining AI, data intelligence and deep skin science expertise.

AI-assisted formulation & ingredient intelligence

Skin, melanin & pigmentation science

Cosmetic, wellness & personal care

Evidence-led claims support

AI-assisted formulation & ingredient intelligence

Skin, melanin & pigmentation science

Cosmetic, wellness & personal care

Evidence-led claims support

WHAT WE DO

Three ways we help science-led brands build better products

From early concept through to formulation, ingredient validation, and claims substantiation, Hexis Lab works as the scientific function your brand may not have in-house.

01

Product Development

From concept to formulation strategy, ingredient selection and product positioning. Faster from idea to ready-to-formulate.

02

Ingredient Intelligence

Scientific review of actives, botanicals, bioactives and emerging ingredients, so your team picks ingredients that perform and that you can defend.

03

Claims & Evidence Support

Stronger scientific claims, technical dossiers and market-ready product stories built on robust, retailer-ready evidence.

FEATURED EXPERTISE

Where our science adds the most value

Deep subject-matter depth in the topics that define the next decade of beauty and wellness product innovation.

Hyperpigmentation & melanin biology

Inclusive product development for darker skin tones, PIH, and even-tone formulations.

Skin ageing, glycation & senescence

Anti-ageing products built on specific, defensible mechanisms, not generic claims.

AI in cosmetic formulation

HexisPro.X-driven ingredient mapping and in-silico screening.

Natural ingredients & bioactives

Botanical, marine and fermentation-derived actives with credible evidence.

Sustainable beauty innovation

Greener formulation that doesn't trade efficacy for narrative.

Inclusive skincare & skin of colour

Products that work across the full range of skin tones, not retrofitted.

RECENT WORK

From concept to credible, science-led product

Reformulating Legacy Soap Bars for APAC Regulatory Compliance and Improved Efficacy

Developing a New Skincare Category with Cross-Market Claim Substantiation

Developing a New Skincare Category with Cross-Market Claim Substantiation

FROM OUR RESEARCH DESK

From concept to credible, science-led product

The conversation no one’s having Why midlife hair changes are about more than estrogen. Inflammation, microbiome, and metabolism all play a role, …

Ready to develop your next science-led product?

Speak to Hexis Lab about formulation strategy, ingredient innovation and AI-driven product development. From first concept to scaling a proven product.