For Indie & Emerging Brands

From idea to scientifically validated product

Most brands arrive with a product idea rather than a formulation, and with questions that are commercial as much as scientific: what will it cost, how long will it take, and can I actually prove the claim I want to make? These pages answer those questions directly. Follow the stage that matches where you are.

01

I have an idea

Where development actually starts, and what you need to bring to a first conversation.
02
03
04

Can I prove it?

Turning the claim you want to make into evidence that supports it.

Explore the services behind these answers

Every answer above connects to work we actually do:

  • Discover — AI-guided ingredient discovery with HexisPro.X and Lab PepTec
  • Test — assay testing, efficacy validation and claim substantiation
  • Working with us — how projects are scoped, from startup to multinational
  • Case studies — real client projects and outcomes
  • Publications — our peer-reviewed research
  • Our team — the scientists behind the work
  • Blog — the underlying skin and hair science

Have a similar project?

If your question is not answered above, or you would like to discuss a specific product idea, we are happy to talk it through. There is no charge for an initial scoping conversation.

Start a projectConnect with Dr Sola Idowu on LinkedIn

Dr Olusola (Sola) Idowu is the founder of Hexis Lab. You can also meet the wider scientific team.

Working at a larger scale? See For Enterprise & Global Brands.