40%

Reduction in R&D cycle timeLeading global haircare brand

30,000+

Materials screened in a single projectGreen alternatives programme

5

Lead formulations validated from those 30,000Basis for new patent filings

100,000+

Downloads of our peer reviewed researchPublished scientific record

Figures from completed client projects and our published research record. Recognised as Frost & Sullivan Technology Innovation Leader, North America for ingredients and formulation discovery.

Most projects start in one of these places

They look similar from the outside and need entirely different methods, timelines and budgets. Where a project starts also depends on the size of the team asking. Telling these apart is the first useful thing we do.

Established brands

Where enterprise R&D conversations usually begin

We need independent evidence for a claim.

A testing question. Assay data generated independently of the ingredient source is what stands up to regulatory, retailer and competitor scrutiny.

We need to replace an ingredient without losing performance.

A substitution question, usually driven by regulation, sustainability targets or supply risk. The constraint is compatibility with a formulation that already works.

The active we need does not exist yet.

A discovery question. Screening computationally before committing bench time is what stops it consuming years of laboratory budget.

We have a material that works. We do not know why.

A mechanism question. Establishing mode of action turns an existing asset into new claims, new applications and a defensible IP position.

Independent and emerging brands

Where founder-led projects usually begin

We know the claim we want to make. We cannot prove it.

A claim needs a study behind it. That is a testing question, and it is usually the cheapest of the four to answer.

We have an idea. We do not know if it can be made.

A feasibility question. Whether it can be formulated, manufactured and sold at your price point are three separate answers.

We do not know which ingredient to build around.

A selection question. The right active depends on the claim you want, the format and the budget, not on what is trending.

We have been quoted three years. We have eighteen months.

Timelines stretch when discovery, testing and formulation sit with three different suppliers who each reinterpret the last one.

Tell us which one you recognise and we will tell you what kind of problem it is, what evidence would answer it, and what that takes. Book a 30 minute R&D diagnostic.

What brands get out of it

Five outcomes that come from running discovery, validation and formulation as one process rather than three separate purchases.

Smart ingredients

Actives your competitors do not have access to

Cost reduction

Screen in silico before committing laboratory budget

Formulation efficacy

Claims backed by assay data, not supplier literature

Sustainable alternatives

Green replacements that match performance

Intellectual property

Novel actives you can file on and own

Technologies already proven and in market

Four ingredient technologies developed at Hexis Lab, validated in our own laboratories and available to license rather than develop from scratch.

MITOTECH™

Mitochondrial support against UV and environmental damage.

View technology

PHYTO PROTECT™

A natural preservative system for clean formulations.

View technology

HEXIS CLEANTECH™

Defence against urban pollution and particulate damage.

View technology

HEXIS REPAIR™

Sustained skin repair measured over 72 hours.

View technology
CLIENT

Leading fortune 500 skincare brand

PROBLEM Looking for new ingredients and formulation for its new product range SOLUTION We identified many novel combinations of ingredients using our in silico discovery platform, HexisPro.X. We tested and validated skincare benefits in complex assays and developed new scientific data for sales, marketing and claim substantiation.
CLIENT

High value client

PROBLEM Identify suitable ‘green’ alternatives that were compatible with their existing personal care formulations SOLUTION We assessed over 30,000 materials using our HexisPro.X platform and selected the best five formulations tested and validated in bioassays to address the formulation challenge. Our effective solution provided a new basis for new patent applications for our client.
CLIENT

Aspirational brand developer

PROBLEM Assessment of natural plant-based ingredients' safety and potential therapeutic benefits SOLUTION We identified the critical ingredient components of the plant-based extract and mapped out their beneficial activity using our in silico platform, HexisPro.X. Our solution enables the brand to identify new claims and benefits for these nutraceutical products and develop a sound basis for clinical trials.

Three ways in

The science is the same at every scale. The questions are not, so we have written separate routes for each.

Indie and emerging brands

From an idea to a scientifically validated product. Development, ingredient selection, testing and claim substantiation, including the commercial questions like cost and timeline.

Start here

Enterprise and global brands

Accelerating R&D with AI guided discovery, large scale ingredient screening, bespoke assay development, technology licensing and research partnerships.

Start here

Partners and referral agents

For consultants, sourcing agents and brokers who bring us brand clients rather than formulate themselves. You stay the trusted contact throughout.

Become a partner

Whichever route fits, engagements range from a single scoped project through to licensing, production and joint ventures. See how we work with businesses.

Inside Hexis Lab

How we approach ingredient discovery, validation and formulation.

Brands we have built with partners

Custom formulations developed to a brand specification and manufactured with our production partners. We have done this for many other brands that are not listed here for reasons of confidentiality. Testimonials are available on request.

Layla and Kays conditioner and sulfate free shampoo for curly and textured hair, developed with Hexis Lab
Haircare

Layla & Kays

A shampoo and conditioner system developed for curly and textured hair, formulated sulfate free without compromising performance.

Couronne Cellular Regenerative Shampoo and Cellular Revitalizing Conditioner, formulated with Hexis Lab technology
Haircare

Couronne

A cellular regenerative range built around Hexis Lab ingredient technology, now in market.

The science

What Is Melanin in Skin?

What Is Melanin in Skin? The Complete Science of Pigmentation, Protection & Why It Matters [...]

Is Your Hair “Going Through Menopause” Too? – The conversation no one’s having

The conversation no one’s having Why midlife hair changes are about more than estrogen. Inflammation, [...]

Understanding Hyperpigmentation: Melanin Pathways, UV Influence, and Treatment Targets

Suncreen products are a part of everyday life for millions of people and while it [...]

Read all articles

Our PROJECTS

Collaborators and partners

Organisations we have worked with, collaborated with, or been funded by.

  • The Estée Lauder Companies logo
  • Estée Lauder logo
  • Clinique logo
  • Tom Ford Beauty logo
  • DECIEM The Abnormal Beauty Company logo
  • Unilever logo
  • Reckitt Benckiser logo
  • Neal's Yard Remedies logo
  • Sienna Naturals logo
  • Tara Smith logo
  • Couronne logo
  • Amyris logo
  • Apeiro Biosciences logo
  • Lamellar Biomedical logo
  • PhenotypeCA logo
  • Labskin logo
  • Khandelwal Laboratories logo
  • Independent Chemical logo
  • DMI Solutions logo
  • Mama Buci logo
  • Archerfield logo
  • SB1 Group logo
  • By Babes logo
  • CPI logo
  • IBioIC logo
  • Newcastle University logo
  • Teesside University logo
  • National Research Council Canada logo
  • UK Research and Innovation logo
  • Innovate UK logo
  • BBSRC logo
  • EPSRC logo
  • Department for Business and Trade logo
  • European Commission logo
  • The Estée Lauder Companies logo
  • Estée Lauder logo
  • Clinique logo
  • Tom Ford Beauty logo
  • DECIEM The Abnormal Beauty Company logo
  • Unilever logo
  • Reckitt Benckiser logo
  • Neal's Yard Remedies logo
  • Sienna Naturals logo
  • Tara Smith logo
  • Couronne logo
  • Amyris logo
  • Apeiro Biosciences logo
  • Lamellar Biomedical logo
  • PhenotypeCA logo
  • Labskin logo
  • Khandelwal Laboratories logo
  • Independent Chemical logo
  • DMI Solutions logo
  • Mama Buci logo
  • Archerfield logo
  • SB1 Group logo
  • By Babes logo
  • CPI logo
  • IBioIC logo
  • Newcastle University logo
  • Teesside University logo
  • National Research Council Canada logo
  • UK Research and Innovation logo
  • Innovate UK logo
  • BBSRC logo
  • EPSRC logo
  • Department for Business and Trade logo
  • European Commission logo

Ten years of R&D, compressed into months

Bring an ingredient, formulation, claim or discovery challenge. Leave with the right question, an evidence path and a next step.

Book a 30 minute R&D diagnostic Start a project Connect with Dr Sola Idowu