Can You Help Me Create a Skincare Product Based on a Scientific Claim I Want to Make?

Short answer: Yes — and working backwards from the claim is often the more rational way to develop a product. Instead of formulating first and hunting for evidence afterwards, you start with the claim you want to make, identify the biological mechanism that would deliver it, then select and validate ingredients capable of demonstrating that mechanism. The claim shapes the science, rather than being retrofitted to it.

The claim-first development framework

Claim → mechanism. A marketing claim like “improves skin elasticity” translates into a specific biological target — in this case, collagen and elastin synthesis in dermal fibroblasts.

Mechanism → ingredient. Candidate actives are identified based on their predicted activity against that target.

Ingredient → evidence. Candidates are tested in relevant assays; the data either supports the claim or tells you to change the claim before launch, not after.

Evidence → substantiated claim. The final claim is worded to match what the data actually shows.

How Hexis Lab approaches this

Generating scientific data specifically for sales, marketing and claim substantiation is an established part of our client work — including for a Fortune 500 skincare brand, where validated assay results underpinned new product claims. In some cases testing also surfaces benefits a product already had but could not previously claim.

Frequently Asked Questions

What if the testing does not support the claim I wanted?

Then you have found out before launch rather than after a challenge. Usually the claim can be reworded to match what the evidence does support, or the formulation adjusted.

Can testing reveal claims I had not thought of?

Yes. Broad assay screening sometimes identifies biological activity a formulation already had but was never tested for, which can support additional claims.